Behind the Platinum Week launch

Platinum Week was our first end-to-end campaign with a real-time entry multiplier, dedicated landing page, and a closing-night draw. Here's what worked and what we're improving.

What worked

Server-side credit meant every order was multiplied correctly the moment Shopify confirmed payment — no client reconciliation, no missed entries.

What we're improving

We're adding email nudges 24 hours before campaigns close and surfacing campaign multipliers directly on product pages so the bonus is visible before checkout, not after.