Transparency
Every entry, every prize, every winner is logged and auditable. We don't hide the math behind your rewards.
Shopping, reimagined as something you actually look forward to.
HitAndWin is a gamified e-commerce platform from Murikal Innovations, built in Dublin for shoppers who want more than just a transaction. Every order earns entries — and every entry is a real, verifiable chance to win curated prizes.
Our story
Loyalty programmes rarely feel rewarding. Points expire, perks are vague, and the "reward" usually feels like an upsell. We started HitAndWin because we believed the relationship between a brand and its customers could be more generous — and more fun — than that.
Instead of dusty points balances, we built a system where every purchase earns transparent entries you can spend on real prizes: tech, lifestyle, and once-in-a-while experiences. No hidden conversion rates. No exclusive tiers walled behind unattainable spending. Just a clear, honest rewards loop tied to products you'd actually buy.
Our mission
To make online shopping genuinely rewarding — by combining a thoughtfully curated store with a fair, transparent prize system that gives every customer a real chance to win.
We're a small, independent team focused on doing one thing exceptionally well: building a platform where shoppers feel respected, informed and entertained — not extracted from.
Our core values
Five principles that guide how we build features, write copy, choose prizes and respond when things go wrong.
Fairness
Winners are drawn through verifiable, account-based mechanics. No favoritism, no shortcuts, no fine print designed to lose you.
Customer First
We treat support like a relationship, not a ticket queue. If something feels off, we fix it — and tell you what we changed.
Innovation
We blend Shopify-powered commerce with a thoughtful rewards layer to make shopping more playful without being gimmicky.
Trust
Built and operated from Ireland under GDPR. Your data, your spend and your entries are handled with the seriousness they deserve.
Why customers choose HitAndWin
We're not a sweepstakes site that bolted a store on. We're a real shop that gives you something extra — automatically — every time you check out.
- A curated catalogue. Every product is picked for quality, value and how well it fits the kind of customer we want to delight.
- Entries that mean something. Spend earns entries automatically — and those entries unlock real, visible prizes with clear odds and rules.
- A VIP programme based on loyalty. Lifetime spend unlocks Silver, Gold and Platinum — with multipliers and monthly allocations that grow with you and never expire.
- Honest winner announcements. Past winners are public. Selection is verifiable. There are no anonymous "lucky users from somewhere".
A community built around fairness, not FOMO.
We don't pressure-sell, fake scarcity or weaponise notifications. We'd rather earn your second order than trick you into your first. Every customer — whether you've spent $20 or $5,000 — gets the same fair treatment and the same shot at the same prizes.
Reach the team
Press, partnerships, support or just saying hello — we read every message.
kalaayumu@gmail.com
Murikal Innovations · 51 Bracken Road, Sandyford, Dublin, D18 CV48, Ireland